Business Administration - Marketing
The marketing degree equips students with the skills needed to develop and implement marketing strategies, understand consumer needs, and drive business growth. Graduates can pursue careers in various fields, such as advertising, public relations, market research, and digital marketing.
Fall Semester 1
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| ACA-115 | Success & Study Skills | 0 | 2 | 0 | 1 |
| BUS-110 | Introduction to Business | 3 | 0 | 0 | 3 |
| CIS-110 | Introduction to Computers | 2 | 2 | 0 | 3 |
| ACC-115 | College Accounting | 3 | 2 | 0 | 4 |
| MKT-120 | Principles of Marketing | 3 | 0 | 0 | 3 |
| Total: | |||||
Spring Semester 1
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| BUS-115 | Business Law I | 3 | 0 | 0 | 3 |
| BUS-137 | Principles of Management | 3 | 0 | 0 | 3 |
| Math Option | Mathematics Options Listed Below | 2 | 2 | 0 | 3 |
| English Options | English Options Listed Below | 3 | 0 | 0 | 3 |
| MKT-220 | Advertising and Sales Promotion | 3 | 0 | 0 | 3 |
| Total: | |||||
Summer Semester 1
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| Communications Option | Communications Options Listed Below | 3 | 0 | 0 | 3 |
| Humanities Option | Humanities and Fine Arts Options Listed Below | 3 | 0 | 0 | 3 |
| Total: | |||||
Fall Semester 2
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| BUS-125 | Personal Finance | 3 | 0 | 0 | 3 |
| Economics Option | Economics Options Listed Below | 3 | 0 | 0 | 3 |
| BUS-151 | People Skills | 3 | 0 | 0 | 3 |
| MKT-225 | Marketing Research | 3 | 0 | 0 | 3 |
| MKT-223 | Customer Experience | 3 | 0 | 0 | 3 |
| Total: | |||||
Spring Semester 2
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| BUS-230 | Small Business Management | 3 | 0 | 0 | 3 |
| BUS-253 | Leadership and Mgt Skills | 3 | 0 | 0 | 3 |
| MKT-232 | Social Media Marketing | 2 | 2 | 0 | 3 |
| CTS-130 | Spreadsheet | 2 | 2 | 0 | 3 |
| or OST-136 | Word Processing | 2 | 2 | 0 | 3 |
| Social & Behavioral Option | Social & Behavioral Science Options Listed Below | 3 | 0 | 0 | 3 |
| Total: | 15 | ||||
Total Credit Hours: 65
Mathematics: Choose at least 3 hours from the following courses:
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| MAT-110 | Mathematical Measurement and Literacy | 2 | 2 | 0 | 3 |
| MAT-143 | Quantitative Literacy | 2 | 2 | 0 | 3 |
English: Choose One of the following courses:
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| ENG-110 | Freshman Composition | 3 | 0 | 0 | 3 |
| ENG-111 | Writing and Inquiry | 3 | 0 | 0 | 3 |
Communications: Choose One of the following:
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| COM-120 | Intro to Interpersonal Communication | 3 | 0 | 0 | 3 |
| COM-231 | Public Speaking | 3 | 0 | 0 | 3 |
| ENG-112 | Writing and Research in the Disciplines | 3 | 0 | 0 | 3 |
Humanities/Fine Arts Choices for AAS Degree Programs Unless Otherwise Noted:
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| ART-111 | Art Appreciation | 3 | 0 | 0 | 3 |
| HUM-110 | Technology and Society | 3 | 0 | 0 | 3 |
| HUM-115 | Critical Thinking | 3 | 0 | 0 | 3 |
| MUS-110 | Music Appreciation | 3 | 0 | 0 | 3 |
Economics: Choose from the following courses:
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| ECO-251 | Principles of Microeconomics | 3 | 0 | 0 | 3 |
| ECO-252 | Principles of Macroeconomics | 3 | 0 | 0 | 3 |
Social and Behavioral Sciences Choices for AAS Degree Programs Unless Otherwise Noted:
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| ECO-251 | Principles of Microeconomics | 3 | 0 | 0 | 3 |
| ECO-252 | Principles of Macroeconomics | 3 | 0 | 0 | 3 |
| POL-120 | American Government | 3 | 0 | 0 | 3 |
| PSY-150 | General Psychology | 3 | 0 | 0 | 3 |
| SOC-210 | Introduction to Sociology | 3 | 0 | 0 | 3 |
Fall Semester 1
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| MKT-120 | Principles of Marketing | 3 | 0 | 0 | 3 |
| MKT-223 | Customer Experience | 3 | 0 | 0 | 3 |
| Total: | |||||
Spring Semester 1
| Course | Lec | Lab | Clinic | Credit | |
|---|---|---|---|---|---|
| MKT-220 | Advertising and Sales Promotion | 3 | 0 | 0 | 3 |
| MKT-232 | Social Media Marketing | 2 | 2 | 0 | 3 |
| Total: | |||||
Total Credit Hours: 12